Importance of Food Presentation

Importance of Art in Food Presentation 

Food presentation have the same importance as taste. Well presented food will look appetizing and will encourage people to try new recipes. Plus, well presented food influences people to prefer food with better nutritional value.

There are 5 important aspects which underlines the importance of food presentation. These aspects are; Creativity, Hunger, Appeal, Balance and Advertising.

Creativity

Artistic food styling and presentation enables the chefs to differentiate their work from other restaurants.

Depending on the creativity of the chefs, same dish even prepared with same recipe can look unique

Hunger

Imagine a person who have poor appetites or little interest on eating well; only artfully arranged plate can provide motivation to dig into a meal otherwise food can seem unappetizing.

Due to the reason, restaurant menu's are generally supported with alive and attractive photo's taken by professional food photographers.

Appeal

 Artistically prepared food can appear appetizing and interesting. Even the person does not like the ingredients of the food prepared, artistically prepared food can entice someone to try.

Balance

In order to prepare a well styled food you also need to consider the balance of the meal. For example; a well styled food should contain a number of colors which adds visual interest to food. Also well-styled food should include at least two food groups.

Advertising 

Food companies revenue also depends on the presentation of the food. Well styled food can support marketing and promotional campaigns to appeal people.

Reference: http://www.ehow.com/facts_6054374_importance-art-food-presentation.html