2 Haziran 2013 Pazar

Food Presentation as a Communication Tool

Visuality is the touchstone of communication. There are a lot example underlines the importance of visuality in communication.

For example; Restaurant and Cafe Menu's are generally supported with enticing pictures taken by professional food photographers.

Relation with Media and Journalism

Media channels are the an integral parts of all gastronomic processes.

For example, In University of Gastronomic Sciences education programs we can see that, there are courses focusing on the language and writing in gastronomic context and there are also courses concentrated on constructing video and photographic images that can be used to present food in an effective way.

These courses are organised to build capacity in expressing ideas about food with passion, insight and professionalism.

From this example we can see that, it is not only important to specify what we eat, it is also important to show how we present the food with art, literature and visual culture. That need's a critical information.

The language of food permits us to approach to intangible meanings behind the food itself.

We need to explore artistic, historical and sociological perspectives behind to food.

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